All-in-one design and ease of use are two that come to mind. Assuming you've got the compatible hardware (mount, focuser, camera, etc), then the AAP is a single box solution for control and capture. It's got DC power points, USB ports, built-in WIFI, storage and a dedicated app that'll run on your phone or tablet.
Consider, too, the cost. $300. To get something similar, you need a PC, Pegasus powerbox and wifi router. A Pegasus PPBA alone will cost you more (currently $329) than that AAP.
Note - I run NINA on a Beelink miniPC, power and USB is through a PPBA and I have a wifi router. The advantage of that kind of system is in its modularity and full-featured programs (i.e. PHD2, NINA). The choice to go this route was more driven by incompatible hardware (Pegasus focuser and QHY guide camera) than any philosophical love/hate of one system or the other.